I'm a seasoned brand and content marketer with over seven years of experience. Proven success in planning and implementing large-scale omnichannel campaigns in a high-growth environment. Organized, customer-obsessed, and a little awkward.


Development & Marketing | NWA Center for Sexual Assault
2021 – present

      • Planned and executed fundraising campaigns for our Survivor Ally monthly giving program, Giving Tuesday, holiday giving, and our 40th anniversary Voices Gala

      • Researched and implemented new client database and donor management systems; revamped email, site, and blog process

Marketing Manager | iOFFICE
2019 – 2020

      • Responsible for strategic development, implementation, analysis, and continued improvement of omnichannel initiatives for ManagerPlus and Hippo CMMS brands

      • Partnered with writers and designers for blog, website, landing page, ebook, email campaign, and case study needs

      • Worked with vendors to test top-of-funnel strategies and ad targeting on social media and Google

Content Manager | SVI
2018 – 2019

      • Acted as both project manager and client consultant during system implementations—providing content expertise, technical trainings, and system support

      • Responsible for product marketing initiatives—digital and print

      • Oversaw and mentored a team of two content creators

Marketing Manager | Uber
2015 – 2018

      • Created / distributed content across various communications channels

          • Brainstormed localized evergreen content for editorial calendar

          • Wrote blog posts, working with peers and Legal to meet compliance guidelines

          • Identified best audiences and channels for content distribution

          • Deployed / tested content, measured engagement, shared results, and playbooked processes

      • Lent my skills to support two of the largest markets in the US (SF and Chicago), through blog, email, app, and web platforms

      • Workstream owner for major brand opportunities across the US (Indy 500, Sundance Film Festival, Red River Showdown, Great American Beer Fest, New Year’s Eve, Halloween, and many more)

      • Partnered with stakeholders to tackle various requests—everything from state regulation comms to sourcing / writing content for the Blog Team

Project Manager | Walmart
2014 – 2015

      • Led Summer and Black Friday Tire Guarantee projects for the participating 2500 WM Auto Care Centers

          • Met with stakeholders to discuss project goals and pain points

          • Provided collateral feedback to Visual Merchandising

          • Wrote training materials for distribution on Walmart’s WIRE

      • Supported WM’s Site to Store Self-Service Locker program

          • Oversaw rightsizing efforts for locker installations in DC

          • Updated SOPs and provided on-site training to DC area associates

          • Ran weekly reporting on locker customer satisfaction and wait time versus non-locker customers

Expense Coordinator | Walmart
2013 – 2014

      • Collaborated with stakeholders during end-user testing for Walmart’s new SAP Travel & Expense system

      • Provided hypercare support across the Walmart/Sam's campus

      • Live-trained hundreds of administrative assistants and field and Walmart Aviation associates via deck presentation and open floor Q&A

      • Documented T&E SOPs and user FAQ

      • Narrated SAP T&E system instructional videos

          • Script testing and voice readings at Sam’s home office studio

      • Smashed team goal by resolving 3000 tickets/month


      • Project management

      • Client relations, consulting

      • Writing, copyediting, storytelling

      • Social media management, blogging

      • Process improvement

      • Training and development

      • Site design (Wordpress, Squarespace, SEO)

      • G Suite and MS Office

      • Digital strategy and implementation

      • UX testing

      • People management


Westminster College
B.A. Mathematical Sciences | 2007

      • Cum Laude, GPA: 3.66

      • Mathematics honor society (Pi Mu Epsilon)

      • Psychology honor society (Psi Chi)

      • Cultural Diversity Club

      • Computing Machinery Club

      • Delta Delta Delta, Standards Chair